Your organisation needs to remain vigilant on its practices to satisfy clients - or the business, for IT departments - in a broadening digital competition. WinIgnite has defined an interaction model that addresses in this context the four steps of client relationship building: Show care, Empathise, Add value and Build trust.

Earning and retaining satisfaction

Is more difficult than ever in a digital world

During the last three decades, we successfully contributed to the development of a number of IT organisations. We helped them establish or reinforce relationships with companies and departments alike in all industries: banking, insurance, real estate, manufacturing, utilities, healthcare, etc. We know now that what can be achieved is primarily due to the ability to develop the talents of people around leaders, helping them conduct client interactions with a higher level of quality.

Our goal is to leverage these unique experiences to improve your customer interactions. We have combined our experience with research in psychology or even brain science to gain additional clarity in the unconscious thoughts that drive client experience. The result is a unique client satisfaction model that incorporates all the aspects of effective client interactions, ensuring that clients ultimately trust you.

The WinIgnite Model

For client satisfaction

We have developed a unique model to address the four stages of client interaction: Show care, Empathize, Add value and Build trust. Most company initiatives bring up these words as vague principles or intentions. We have identified a precise link between these necessary steps and with client relationship construction.

Show Care (Step 1)

Genuinely care, with ambition to improving things for the clients and their company: clients expect to be cared for and to find the best solution for their needs. The more you show that you really care by asking questions about their needs, the more open they will be to give you all the background information and underlying drivers.

Empathise (Step 2)

Show real understanding of the client to explain things in ways they comprehend: without care, there is no empathy. The more you care by asking the right questions, the better you will understand your clients emotionally and cognitively, which will help you to put more clarity in your messages, in such a way your clients will comprehend.

Add Value (Step 3)

Profound insight in clients business to constantly broaden their perspective: through a deep understanding of your client's thinking process and emotions, you are in a perfect position to add value to your interactions by allowing them to rethink or giving them extra knowledge to make a better decision to the benefit of both.

Build Trust (Step 4)

Total client confidence in your ideas and approaches: the highest level of trust is when you can lead your client's thinking process and when they have full confidence in your capabilities. Being consistent with a high degree of integrity and adding value during all interactions are crucial to ensure a high quality of client experience.

WinIgnite Model and Approach

Explore all the reasons why we know we can help you

Ignite Talents

Ignite Talents

Model

Model

Approach

Approach