Whatever the size of your company – and at that time, I was working for a pretty big one – it’s still an event when one of the top 5 valuable brands in the world selects you in a shortlist …
Turning away from R2-D2 and looking for C-3PO, robotics can teach us a lesson on our own human skills. For those of you who have succeeded in avoiding the efficient Star Wars marketing over the last 40 years, these are the names …
How many times have you spent time and money on training only to find out that you never actually put those ideas into practice consistently? There might be a short burst of enthusiastic application but generally those ideas either stay …
Companies invest a lot of money to find, acquire and retain new customers. For example in the service industry, the marketing cost for the website, brochures, events, commercials, … is in general 5% of the turnover. The total sales cost (sales salaries, sales materials, sales enabling …