If you’re expecting a clever business advice on the Brexit, here’s the only one I have: deal with it and stop whining. But that’s not my point today. I would like to reach out to our leaders and humbly venture a few thoughts on …
Whatever the size of your company – and at that time, I was working for a pretty big one – it’s still an event when one of the top 5 valuable brands in the world selects you in a shortlist …
Companies invest a lot of money to find, acquire and retain new customers. For example in the service industry, the marketing cost for the website, brochures, events, commercials, … is in general 5% of the turnover. The total sales cost (sales salaries, sales materials, sales enabling …