Digital Transformation is the process of incorporating new digital capabilities into established analogue businesses to enable them to compete in the modern digital era. It’s also about changing the way businesses are organised and operate to maximise the value from …
Peter Drucker once said: “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” Is everyone in your organisation …
… It’s anybody’s skill. Trying to persuade a client is not the most effective approach. In the best case, clients might be persuaded because they have no better alternative, but this doesn’t mean they are convinced. And this could prove …
About to invest in customer relationship training? Read on. Don’t want to? You should certainly read on! We all have access online to the best possible insights on that subject, delivered by experts who often happen to be excellent writers, speakers and …
In order to exist, a business needs to produce and market value. That is not new. What seems to be a novelty for many however is that the statement is also true for everyone working in a business environment: in …
Let’s be honest. Most companies do not even have a real marketing department. Most often, the persons who hold the word marketing in their title are glorified executive assistants to the sales manager and organise events and contacts with marketing …
Lorsque j’ai choisi la carrière de consultant, je choisissais la découverte d’entreprises qui m’étonnent, la rencontre de professionnels qui m’inspirent et le défi de m’adapter rapidement aux deux pour leur apporter des solutions créatives. En échange, j’étais prêt à accepter …
With “difficult client” I don’t mean an unsatisfied client. When these have an objective reason to be unsatisfied, because of quality issues for example, you still have a chance to correct the problem and end-up with a satisfied client. And …
We were 6 in a small room barely big enough to host 4 people. Conveniently situated along the aisles of the open space floor, these glass-walled meeting rooms were perfect for informal chats or impromptu meetings. And indeed, according to …
I have heard it so many times: “we were not successful but it is all the customer’s fault”. “He is difficult to manage, makes illogical and stupid decisions, doesn’t know what he wants… etc”. To be honest, I also have done it myself in …