The construction industry has a significant impact on the economy; yet it has been slow to embrace digital tools and real time data in time past. This is over. It is digitalizing at breakneck speed and this will soon revolutionize …
Digital transformation can be said to be the addition of digital technology into various aspect of a business, practically changing the basic ways of operations. Digital transformation is a fast rising development with computable and assessable business code which can …
Organisations around the world, facing disruption from greater global competition, changing market demands, and accelerated technological advances, recognise the need for robust, customer-centric digital strategies. For many, the successful execution of such a strategy hinges on digital transformation – the …
Peter Drucker once said: “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” Is everyone in your organisation …
The jury is still out for a common definition of what innovation is for business. However, most definitions seem to combine three concepts: facing a specific challenge; executing a novel idea; presenting a resulting value. And indeed, the business innovation …
About to invest in customer relationship training? Read on. Don’t want to? You should certainly read on! We all have access online to the best possible insights on that subject, delivered by experts who often happen to be excellent writers, speakers and …
In order to exist, a business needs to produce and market value. That is not new. What seems to be a novelty for many however is that the statement is also true for everyone working in a business environment: in …
Let’s be honest. Most companies do not even have a real marketing department. Most often, the persons who hold the word marketing in their title are glorified executive assistants to the sales manager and organise events and contacts with marketing …
Lorsque j’ai choisi la carrière de consultant, je choisissais la découverte d’entreprises qui m’étonnent, la rencontre de professionnels qui m’inspirent et le défi de m’adapter rapidement aux deux pour leur apporter des solutions créatives. En échange, j’étais prêt à accepter …
We were 6 in a small room barely big enough to host 4 people. Conveniently situated along the aisles of the open space floor, these glass-walled meeting rooms were perfect for informal chats or impromptu meetings. And indeed, according to …